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Haskell Sullivan is the CEO of the Play Pals toy company, which manufactured Good Guy dolls.

Child's Play 2 (1990)

He wants to try and erase the bad publicity that came when Andy went to the media about his Good Guy doll being possessed by Charles Lee Ray. When consulting with his assistant Mattson, he gave him some good news that the police denied Andy's story, and his mother, who backed up her son's testimony, was sent to psychiatric evaluation.

However, Mattson admits now the company's biggest problem has been the rumor's, that people believe someone at the company tampered with the doll's voice cassette. He then tells Mr. Sullivan the better news that they found the doll, Chucky, and that they were going to rebuild him, to prove that there was nothing wrong with it.

When he and Mattson go to check on the rebuilding progress, they watch in shock when the machinery that puts the eyes in the doll has jammed, and electrocutes a worker, killing him instantly. This only infuriates Sullivan, not wanting more bad publicity for the company. He orders the accident to be covered up, and leaves Chucky in the care of Mattson. Telling him to "stick it up your ass!".

Child's Play 3 (1991)

Eight years after Child's Play 2, Play Pals has recovered from the bad publicity arising from Chucky. Sullivan believes those bad years are far behind them, and decides to re-release the Good Guy dolls again, as they were their best seller. One of his employees is concerned that the dolls would cause another child to be traumatized; however, Mr. Sullivan tells them that Andy was a disturbed boy who is ancient history and has long since been forgotten.

Sullivan's death.

Play Pals recycles old Good Guys for their new ones, and unbeknownst to them, use Chucky's remains and revives him. Sullivan receives the first doll of the production line, Chucky, and takes it home with him.


Later that night, Chucky toys with his sanity by using the other Play Pal products in his home. When Chucky finally reveals himself after hitting Sullivan with a golf club, Sullivan attempts to flee, but he is stabbed in the back with a dart. While on the ground and paralyzed from the hip down, Sullivan crawls back to his desk. He attempts to phone for help only to receive another dart to his hand, before finally being strangled to death with string from a yo-yo. Afterwards, Chucky steps over the dead CEO's carcass and uses his computer records to relocate Andy, who has now been sent to a military school.

With his death and the incidents at the military school with the Chucky Doll, the Play Pals toy company was closed for good.